Monday, 9 December 2013

Music Video Genre

Conventions of Music Genres

  • Normally black and white with random bits of scenery that has been coloured in. 
  • Can show a story, but mostly not. Generally just the singers coming close to the camera and singing.  

(Two Door Cinema Club - SUN)

This a perfect example of an indie music video. The conventions of this are the use of dull colours such as black and white. But it usually has the odd splash of colours, which is shown in the screenshot lower from the music video

(Two Door Cinema Club - Something Good Can Work.)

In that it is mainly dull and bland, but it also has a coloured panel behind the band to show a contrast and make it stand out. This changes the focal point of the music video to the panel or 

  • Mostly uses girls and portrays them as sexual objects to make the male singer look manlier and more, 'hip'.
  • There is generally bling, expensive cars and girls in bikini's. This is to show the wealth of the singers and how they are interested in females. 

(Jay-Z Big Pimpin')
In this example there are the prime example of Hip Hop genre conventions. Females, used to attract the male audience. Also lots of references to wealth, pouring away what could be a very expensive bottle of champagne. 

(Kanye West Diamonds from Sierra Leone)
Flash car in the background. Kanye West is wearing expensive glasses. Both of these show his wealth and make the audience want to be him.


  • Bright flashing colours, to make it seem warmer and happier.
  • Filters over the screen, distorts the image.
  • Out of the ordinary story telling videos.

(Ellie Goulding Goodness Gracious) 

Here you can see the use of bright colours. All around her are blue and pinks, making it seem happier and more joyful. Also Ellie Goulding's face is very joyful which adds to the happy feeling of the music video.

(Katy Perry Roar)

In this you can tell that this story is not very normal, she is crawling along the jungle floor. There is a story line to this video, which makes the audience want to get to the end to see what happens, therefor making them want to buy the track.


  • Usually shows the musicians playing their respective instruments.
  • Dark and dusky effects (smoke) and dark lighting.

(Arctic Monkeys Brianstorm)

Use of smoke which distorts the view and adds an effect of darkness. This makes it seem more 'grungy' which appeals to the audience of the music itself. Also, the musicians are visible throughout the video, showing off their talents while playing their instruments.

(Guns n Roses Sweet Child O' Mine)

The black and white filter reinfoces the dark theme behind rock music videos. This also appeals to the stereotypical Rock genre fan base, which are those who prefer the darker side of life, lack of colours and very monotone.

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