Tuesday, 8 July 2014

6. Charity Research

RSPCA - The Royal Society for the Prevention of Cruelty to Animals is a charity operating in England and Wales that promotes animal welfare. This would be a good charity to base our animation on because it is easily relatable to children and would appeal specifically to that audience. This is because children are generally more interested in animals and also interested in animation so the two will work together. The over riding message the charity RSPCA sends across is that hurting any animals is wrong, which would reinforce the audience's views, therefore gaining more donations.

NSPCC - The National Society for the Prevention of Cruelty to Children is a charity campaigning and working in child protection in England, Wales, Northern Ireland and the Channel Islands. This could be good for an animation because it                 can be easily linked to children, so they will perhaps feel more obliged to donate. 

MAKE A WISH - The Make-A-Wish Foundation is a non-profit organization founded in the United States that arranges experiences to children with life-threatening medical conditions. In order to qualify for a wish, the child must be between the ages of 2 and a half and 18 at the time of referral. It is the child's physician that ultimately decides if a child is eligible. This would also be good because it is aimed at children and would appeal to them specifically.

SAVE THE CHILDREN - The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization that promotes children's rights, provides relief and helps support children in developing countries. To make people donate to their charity they often use children as the icon of the advert, this makes the audience feel more emotionally connected to the charity therefore making people donate money. 

HELP FOR HEROES - Help for Heroes is a British charity launched on 1 October 2007 to help provide better facilities for British servicemen and women who have been wounded or injured in the line of duty. This would be a good charity to do an animation advert for because with animation you can include things that wouldn't be appropriate if it was a real life image of video clip.  This means we could make more emotive imagery without making it too inappropriate.

Chosen Charity - Save the Children.

We have chosen to make a stop motion animation for the charity, Save the Children. This is because the charities aim is to aid children that are currently suffering in third world countries from poverty, conflict and diseases. The target audience for this charity is any person over the age of 18 in any first world country around the world, this means that they will be able to obtain more donations from a wider audience range. However, by making the animation child friendly the younger audience seeing it would share it with their parents, therefor increasing the number of donations. The logo for Save the Children portrays what looks as though it is a cheering child, which shows that the charity makes children happy. The circle symbolises the world, and that every child in the world is being thought about and that they try to help as many as they can. Also the colour red is often linked with the themes of love and compassion, which again reflects the charity in a very positive manner.

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