I chose this as my final logo because it links very strongly with the corporate identity theory. The colour of the logo is purple, which is E4’s signature colour, I also used the colour white on the font which again fits with E4’s corporate identity theory. I also decided to use this as my final logo because it fit with the target audience of E4, it isn’t too childish but it can be easily recognized due to the bright colour and simplicity of the logo.
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